does your brand

suck?

Get instant feedback on what's helping, hurting, or confusing potential customers before it costs you another lead.

i'll tell ya.

HEY, QUICK QUESTION.

I'll be scrolling Instagram, minding my own business, and suddenly I'm thinking:

  • "Wait... what does this person actually do?"
  • "This bio is one sentence away from converting way better."
  • "This website is gorgeous, but I have absolutely no idea who it's for."

It's exhausting (for me, mostly) but helpful for you.

Because most small business owners don't have a bad business.

They have a communication problem.

Hi. I'm Katie Rollins,

I own So Good Designs, and I have a problem.


I can't stop analyzing brands.

Their website makes sense to them.

Their Instagram bio makes sense to them.

Their offer makes sense to them.

But potential clients? Not always.

And nobody tells them.

Your friends think it looks great.

Your mom thinks you're crushing it.


Most small business owners have this problem in common...

Their branding creates more                       then it answers.

questions

And you need someone to tell you the truth.

That's why I built

Roast My Brand.


A brutally honest branding bot
trained to think like your slightly obsessive designer friend.


(me)

The one who spots confusing messaging, generic positioning, and missed opportunities before your audience does.

get the bot

Words i didn't pay them to say!

Designs they’re obsessed with

— grant & Kelli  C, branding design client

“Perfect and better than we imagined! Katie is so amazing. She asks the best questions to help you bring your brands vision to life... even if you are a rookie and don't have an exact vision yet like us. haha”

“Katie is the absolute best. She took the time to understand my product and my message before she started work. Because she understood my brand from the ground up, she was able to create a website that uniquely showcases my product in a way that my customers and I love..”

— joe a, website design client

— MEGHAN T., Branding client

"I truly was so nervous to give someone control over it & didn’t think anyone could come up with something I love, bringing both worlds together, but damn did you do ittttt."

— Brittany i, website & branding design client

“Working with Katie was such a pleasure! Her attention to detail and professionalism exceeded any expectations! She is so incredibly talented and I couldn’t be happier with my branding and website! I look forward to continuing working with her and I highly recommend her! "