My worst nightmare

is knowing that your dream client may be cringing while looking at your DIY logo right now...

Katie Rollins

Founder of So Good Designs

I'm Your New Favorite (Slightly Neurotic) Designer Friend, Katie.

I create branding and websites that make business owners proud to show up online. My work is bold, intentional, and fun because your business deserves more than “meh” design.

I started So Good Designs to help businesses who are ready to ditch the DIY phase and step into a brand that actually matches the value they bring.

When I take on your project, I become fully obsessed with it. I study your industry, I think about your brand way too much, and I don’t stop until it feels better than you imagined.

If you’ve been embarrassed to share your website or your logo feels like it belongs to a past version of your business, you’re in the right place.

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I’ve been obsessed with branding ever since I was old enough to notice it.

From an early age, I found myself fascinated by what gave me the ick, and what made me feel inspired --  just by looking at it.

My neurotic attention to detail is what makes me an incredible designer today. 

Digital branding isn't going anywhere - and you want someone in your corner who's looking at your brand from all angles like I do!

I've got you, let's go!

my designer origin story

because they aren't just for villians

hyperfixations loading

An 80's kid with hyperfixation tendencies from day one. If there were 'Swifties' for Rainbow Bright... I was the President of that club.

the failed 'Rachel' haircut

I have always been very influenced by things that I love, and seeing how I can layer them into my life. This was a very unsuccessful attempt of 'the Rachel' haircut in 1997.  At least it built character.

social media marketing began

Fast forward several (very formative) decades of my frontal lobe... and I fell in love with marketing on social media. I did end up falling into a boss babe cult era (or two) but thankfully I came around and got serious about helping other business owners through custom website and branding design.

so good designs was born!

In 2023 I launched my own Design Studio, called So Good Designs! It was equal parts:
  • The most exciting thing I've ever done.
  • The most terrifying thing I've ever done.
And now here you are, reading about it... I'm so grateful!

Are you ready to partner with me and create something iconic together?!

If Your Branding Gives You The Ick / You're Not Ready To Launch Yet /

Intentionally curated collections

open galleries

View the portfolio

People remember a brand that makes them feel

so good.

You're already awesome at what you do.
I'll make sure they can feel it too.