Logo Challenge Roundup: Week One Over the past seven days, I’ve been deep in the world of design, taking on a self-imposed challenge to create a new logo every day for 21 days. Now that I’ve wrapped up week one, I wanted to share a little behind-the-scenes look at each design, along with some lessons […]

When minimalism meets the perfect pop of color, magic happens. Luxe brands are known for their clean lines, simplicity, and sophistication. However, a strategic splash of vibrant color can make them unforgettable. My upcoming branding project inspires me. It focuses on a minimal, modern, and bold aesthetic. I’ve curated 16 stunning color pops that breathe […]

Branding goes beyond logos and colors; it’s about evoking emotional responses that resonate with clients. This post explores three branding styles for a fictional coffee shop, Swell: Modern Minimalist, Funky & Bold, and Rustic & Artisan, highlighting how design influences customer experiences and connections, ultimately shaping a brand’s identity.

Your brand’s typography can set the tone for everything—from a website’s feel to the way your audience perceives your message. But finding the right font pairings? That’s where many designers get stuck. Choosing complementary fonts isn’t just about aesthetics; it’s about creating balance, enhancing readability, and reinforcing your brand’s personality. I’ve curated some clean and […]

In 2024, at 42 years old, I made a career pivot that was equally terrifying and exhilarating. Leaving behind the work I was known for and stepping into something new wasn’t a decision I made lightly. It took a lot of self-reflection, soul-searching, and asking myself the right questions. But here’s the unpopular opinion: A […]

I’m the first to admit that I have definitely not been utilizing ChatGPT as much as I could be in my business but in 2025 that has completely changed let me tell you how this app has helped me go from scatterbrained entrepreneur to super clear action taker in seconds

In today’s digital landscape, a visually appealing website is crucial for capturing the attention of visitors and making a lasting impression. One of the most accessible ways to enhance your website’s visual appeal is by using stock photos. Whether you’re a solopreneur or a small business owner without your own website yet, stock photos can […]

In the digital age, establishing a strong online presence is crucial for any small business. One of the most effective ways to achieve this is by setting up a Google Business Profile. This powerful tool not only enhances your visibility in local searches but also builds credibility and trust with potential customers. If you’re a […]

In today’s digital age, having a strong online presence is crucial for the success of any small business. One of the most effective ways to boost your visibility online is through Search Engine Optimization (SEO). By optimizing your website for search engines, you can attract more visitors, generate leads, and ultimately grow your business. If […]

Funny story about the Throne of Glass book series (which I am currently OBSESSED with) is that I was given the first book in 2020, and it sat on my shelf for four years because I didn’t love the cover font or imagery. It wasn’t until a friend read the series earlier this year and […]

Growing up, my father was an electrician in NYC my entire childhood. He would work on new department stores downtown, and at least once a month he would come home with a new shirt for me from one of the stores that they were wrapping up on. Normally this would be nightmarish for a preteen […]

Last year my husband and I started an Asphalt Sealcoating business and normally I wouldn’t have dared launch without designing a stunning website first, but we were late in the season and I knew I had to let my pride go and get going. And for most solopreneurs or small service-based businesses, that is the […]