BLOOM & GATHER

Bloom & Gather was created with a vision to bring beautiful florals, thoughtful event styling, and creative experiences together under one brand. With offerings ranging from custom floral arrangements and workshops to a rentable bloom bar, the business needed a visual identity that captured its creativity, personality, and love for bringing people together.

My job was to create a cohesive brand identity that balanced vintage charm with a fresh, modern feel. From a custom logo suite and playful color palette to carefully selected typography, every detail was designed to give Bloom & Gather a recognizable, versatile identity that could grow alongside the business.

THE GOAL :

venessa, OWNER OF bloom & gather

"Thank you so much Katie! You’re the best and I’m so happy I found you 🤍!!"

At So Good Designs, we create thoughtful, personality-filled branding for florists, event planners, and creative small businesses who want a visual identity that feels as special as the experiences they create.

For Bloom & Gather, we developed a colorful, vintage-inspired brand identity that brought together playful details, elegant typography, and a fresh, artistic color palette. From the primary logo to coordinating brand elements, the design was created to feel cohesive across packaging, marketing materials, social media, and future business offerings.

Custom Logo Design & Brand Identity for florists, event planners & creative businesses
Curated Color Palettes & Typography that capture your brand's personality
Versatile Brand Assets designed for packaging, signage, social media & marketing materials

Brand Identity Design for Florists & Event Planners

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People remember a brand that makes them feel

so good.

You're already awesome at what you do.
I'll make sure they can feel it too.

Quick Build Branding

Quick Build Website

Quick Build Branding & Website

Quick Build Sessions

A 2-day brand sprint that gives you a professional, streamlined visual identity.

Brand strategy intake form
Mood board + creative direction
Full logo suite (primary, alt, submark)
Color palette + typography
1–2 brand icons or accents
Final brand sheet for delivery

Timeline: 2 Days
Investment: $2,000

Skip the wait. My Quick Build Sessions are built for bold business owners who need high-impact design fast... without sacrificing strategy or style.

A polished 5-page Showit website built fast, mobile-friendly, strategic, and ready to launch.

5-page semi-custom Showit website
Onboarding Copy Prompts
Mobile + SEO optimized
Email marketing integration (if needed)
Color + Type match to your branding
7 days of tech support

Timeline: 2 Days
Investment: $2,800

Your brand and website designed in 4 days - no fluff - just clarity, strategy, and clean design.

Everything in Brand Quick Build
Everything in Website Quick Build
2 rounds of refinements
Site walkthrough training
7 days of tech support

Timeline: 4 Days
Investment: $4,500

set up a consult call

Want more time, strategy & customization?

My Signature Design Packages are built for founders who are ready to go deep. These are fully custom brand and website experiences with more collaboration, refinement, and high-touch support.

book a consult call

Everything in both Signature Branding and Website
Google Analytics + Tag Manager Integration
Strategy-to-launch done for you
30-day post-launch support + tutorial

Timeline: 3-6 Weeks
Investment: Starting at $6,000

Signature Branding & Website

The ultimate foundational package: brand clarity and a site that actually sells.

Signature Brand Identity

A fully custom brand built from deep strategy and tailored visuals to support long-term growth.

Brand strategy call + discovery questionnaire
Mood board + full creative direction
Full logo suite
Color palette + typography system
3–5 custom icons or brand graphics
Brand guidelines PDF

Timeline: 2-3 Weeks
Investment: Starting at $3,500

Signature Custom Website

A custom site built to scale your business with clear messaging and refined design.

6–7 page custom Showit or Shopify site
Layout and design planning
Light copy editing + guidance
Mobile and SEO optimization
Email opt-in or marketing integration
Launch graphics
30-day post-launch support + tutorial

Timeline: 2-3 Weeks
Investment: Starting at $4,500

Signature Design Packages

My Signature Design Packages are robust, strategic and for the business who's ready to scale. We go way beyond logos and words here... think deep strategy, visual storytelling, and premium creative direction.