STRYDE TRAINING

Stryde Training was entering an exciting new chapter with a fresh brand identity, an expanding training facility, and a vision to create a stronger, more recognizable presence in the athletic development industry. With a growing community of athletes and an evolving business, the brand needed a cohesive look and an online experience that could keep up.

My job was to create a bold, energetic visual identity and a custom website that brought everything together. From vibrant brand colors and typography to showcasing training programs, athlete achievements, and integrated booking and shopping features, every detail was designed to capture Stryde’s personality while making it easier for athletes and families to connect with the business.

THE GOAL :

gabi nilles, OWNER OF stryde training

"Better than I ever could have imagined - Katie made this dream possible and we’re looking forward to growing 💜✨"

At So Good Designs, we specialize in branding and custom website design for fitness professionals, athletic training facilities, and sports performance businesses looking to build a strong, recognizable brand and online presence.

For Stryde Training, we developed a bold, energetic brand identity and custom website that showcased their training programs, celebrated athlete achievements, and brought their growing community together through an engaging, easy-to-navigate online experience.

Custom Websites for gyms, athletic training facilities & fitness businesses
Bold Brand Identity Design for fitness & sports performance professionals
Conversion-Focused Website Design built to showcase training programs, highlight expertise & encourage athlete registrations encourage bookings

Brand/Website Design for Fitness & Athletic Training Brands

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People remember a brand that makes them feel

so good.

You're already awesome at what you do.
I'll make sure they can feel it too.

Quick Build Branding

Quick Build Website

Quick Build Branding & Website

Quick Build Sessions

A 2-day brand sprint that gives you a professional, streamlined visual identity.

Brand strategy intake form
Mood board + creative direction
Full logo suite (primary, alt, submark)
Color palette + typography
1–2 brand icons or accents
Final brand sheet for delivery

Timeline: 2 Days
Investment: $2,000

Skip the wait. My Quick Build Sessions are built for bold business owners who need high-impact design fast... without sacrificing strategy or style.

A polished 5-page Showit website built fast, mobile-friendly, strategic, and ready to launch.

5-page semi-custom Showit website
Onboarding Copy Prompts
Mobile + SEO optimized
Email marketing integration (if needed)
Color + Type match to your branding
7 days of tech support

Timeline: 2 Days
Investment: $2,800

Your brand and website designed in 4 days - no fluff - just clarity, strategy, and clean design.

Everything in Brand Quick Build
Everything in Website Quick Build
2 rounds of refinements
Site walkthrough training
7 days of tech support

Timeline: 4 Days
Investment: $4,500

set up a consult call

Want more time, strategy & customization?

My Signature Design Packages are built for founders who are ready to go deep. These are fully custom brand and website experiences with more collaboration, refinement, and high-touch support.

book a consult call

Everything in both Signature Branding and Website
Google Analytics + Tag Manager Integration
Strategy-to-launch done for you
30-day post-launch support + tutorial

Timeline: 3-6 Weeks
Investment: Starting at $6,000

Signature Branding & Website

The ultimate foundational package: brand clarity and a site that actually sells.

Signature Brand Identity

A fully custom brand built from deep strategy and tailored visuals to support long-term growth.

Brand strategy call + discovery questionnaire
Mood board + full creative direction
Full logo suite
Color palette + typography system
3–5 custom icons or brand graphics
Brand guidelines PDF

Timeline: 2-3 Weeks
Investment: Starting at $3,500

Signature Custom Website

A custom site built to scale your business with clear messaging and refined design.

6–7 page custom Showit or Shopify site
Layout and design planning
Light copy editing + guidance
Mobile and SEO optimization
Email opt-in or marketing integration
Launch graphics
30-day post-launch support + tutorial

Timeline: 2-3 Weeks
Investment: Starting at $4,500

Signature Design Packages

My Signature Design Packages are robust, strategic and for the business who's ready to scale. We go way beyond logos and words here... think deep strategy, visual storytelling, and premium creative direction.