Logo Challenge Roundup: Week One Over the past seven days, I’ve been deep in the world of design, taking on a self-imposed challenge to create a new logo every day for 21 days. Now that I’ve wrapped up week one, I wanted to share a little behind-the-scenes look at each design, along with some lessons […]

When minimalism meets the perfect pop of color, magic happens. Luxe brands are known for their clean lines, simplicity, and sophistication. However, a strategic splash of vibrant color can make them unforgettable. My upcoming branding project inspires me. It focuses on a minimal, modern, and bold aesthetic. I’ve curated 16 stunning color pops that breathe […]

Branding goes beyond logos and colors; it’s about evoking emotional responses that resonate with clients. This post explores three branding styles for a fictional coffee shop, Swell: Modern Minimalist, Funky & Bold, and Rustic & Artisan, highlighting how design influences customer experiences and connections, ultimately shaping a brand’s identity.