a little of this & a little of that.
all things design, aesthetic pretties and behind the curtain in our hyperfixations.

the so good blog

When minimalism meets the perfect pop of color, magic happens. Luxe brands are known for their clean lines, simplicity, and sophistication. However, a strategic splash of vibrant color can make them unforgettable. My upcoming branding project inspires me. It focuses on a minimal, modern, and bold aesthetic. I’ve curated 16 stunning color pops that breathe […]

Branding goes beyond logos and colors; it’s about evoking emotional responses that resonate with clients. This post explores three branding styles for a fictional coffee shop, Swell: Modern Minimalist, Funky & Bold, and Rustic & Artisan, highlighting how design influences customer experiences and connections, ultimately shaping a brand’s identity.

In today’s digital landscape, a visually appealing website is crucial for capturing the attention of visitors and making a lasting impression. One of the most accessible ways to enhance your website’s visual appeal is by using stock photos. Whether you’re a solopreneur or a small business owner without your own website yet, stock photos can […]

Throne of Glass Book Covers

Funny story about the Throne of Glass book series (which I am currently OBSESSED with) is that I was given the first book in 2020, and it sat on my shelf for four years because I didn’t love the cover font or imagery. It wasn’t until a friend read the series earlier this year and […]

Growing up, my father was an electrician in NYC my entire childhood. He would work on new department stores downtown, and at least once a month he would come home with a new shirt for me from one of the stores that they were wrapping up on. Normally this would be nightmarish for a preteen […]

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